Helping Customers Find Your Website
Once your website is up and running you need to be aware that there are many ways you can bring traffic to your website. You want as many people to know your website exists as possible.
Business Cards, Brochures, Letterheads and Envelopes
Make sure you have your website address on your business cards and any promotional material. Have a stack of your business cards on hand at all times.
Depending on the type of business you are in and what you are trying to achieve you still may want to advertise in Newspapers and Magazines - When you have a website the main thing you want to focus on is the web address and get people going to there to get further information about a special offer or promotion.
Email Signature
An email signature with your web address looks professional and is easy to set up. If you are not sure how to set up an email signature use the "Help" function in your Microsoft Outlook, Microsoft Express or whatever you are using.
Relevant Linking
Adding your website link to Directories, Council websites and social networking websites are something that you can do yourself (or in some cases you may have to ask). Make sure they are relevant to your business and that they are websites you would go to to find your particular product or service. Only put your link on a directory or associated business that has real relevance. If you get an option to add more detail or a description make sure you do - it all helps. Avoid putting your link on "dodgy" looking websites.
Search Engines - The Natural Way
When you are searching for an item on any of the major search engines results will appear in the main section of the page. These are referred to as natural or organic results and you do not have to pay for them to appear there - you just have to have a well constructed search engine friendly website. On the right hand side or on other parts of the page you will notice "Sponsored Listings" . These are adds from businesses that have paid to be there.
In most cases you want your website to be found "naturally" in the major search engines. If your website is made to be "Search Engine Friendly" it will be more likely to be found by the major search engines. All Solutions Indata websites are custom built to be more likely to be found by the major search engines such as google.
There are many factors as to why a website will show up on the first page of a search engine result and apart from building the website to be search engine friendly with lots of meaningful up-to-date content there is not much else you can do. Google and the other major search engines have complicated Algorithms that dictates where you will end up.
Paid Advertising Options
Advertising with Google Adwords
If you want to advertise your website in the "Sponsored Listing" Sections of the results returned by Google it is a great way to start - even if you have a limited budget.
clixgalore 'Pay For Performance' Internet advertising.
clixGalore Affiliate Marketing is a large affiliate network comprising of over 7500+ Merchants. They drive customers and traffic to your website based on a 'pay for results only' pricing model. This means that you pay only when a person makes a purchase, completes a lead form or clicks on a banner. This flexibility provides you with a cost effective promotions model to attract targeted, high quality customers.
 www.clixgalore.com.au
Building an Email List
Once you have some traffic and are starting to build a large customer base you will need to look into a reliable Emailing List solution. Keeping in touch with your customers and attracting new customers is an important part of growing your business.
We use an Autoresponder solution from Aweber. You can easily set up multiple email lists and send out emails to your customers whenever you want. One of the great things about it is you can set up a series of emails in advance about a particular service or product. They may be a week apart and be a sales pitch for a different topic/product each week.
If you are interested in seeing how it all works they offer a free trial period.
www.aweber.com
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